Overview
Vaniyar is a heritage coconut oil brand rooted in purity, care, and tradition. The brand partnered with us to translate its legacy into a warm, relatable social media identity. We crafted a visual narrative that blended nostalgic storytelling with modern design, highlighting everyday rituals like champi, traditional wisdom, and the purity of cold-pressed coconut oil. The content focused on emotional warmth while staying visually minimal and grounded.
Conclusion
Vaniyar’s refreshed social media presence feels authentic, comforting, and culturally resonant. With consistent visuals and meaningful messaging, the brand now connects beautifully with both loyal households and a younger, conscious audience.
