Overview
FBM Spices is a trusted name in Indian kitchens, offering a wide range of authentic spice blends and masalas. When the brand reached out to us, it had a strong product lineup but needed a more unified and premium packaging system that could stand out on shelves and convey quality at first glance. Our approach was to modernize the identity while preserving its heritage appeal. We introduced a refreshed packaging design system that segments the product range into bold, contemporary black packs for ready masalas and crisp white packs for powdered spices.
Conclusion
FBM Spices’ new packaging creates a compelling shelf presence rooted in clarity and appetite appeal. With distinct color coding, improved hierarchy, and high-quality visuals, the brand now confidently communicates its promise of authenticity and flavor—right from the spice rack to the dinner table.
